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The Relevancy
Group's Connected Marketing Research is built around our Connected
Marketing Framework 4. This framework embodies the
major themes of Connected Marketing. The Relevancy
Group defines Connected Marketing as: Marketing that is
integrated across channels in a manner to leverage
addressable customer, subscriber or prospect data in order
to drive greater campaign effectiveness.
Additionally Connected Marketing is empowered by the
Connected Company, an organization that plans and executes
marketing across corporate silos and business units.
Because of the integrated complexity, Connected Marketing
requires that marketers work with providers that provide
strategic services in order to deploy all of the necessary
channels including email, mobile, social, search and
offline/in-store.
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